Resume

Brand storyteller

Captures and communicates brand essence and unique customer offering through content strategy, consumer-focused messaging, and human-centered design. Expert in content development and strategy, design collaboration, copywriting, and information architecture.

ExperienceBLUEAIR, INC., CHICAGO, IL
 

Experience

BLUEAIR, INC., CHICAGO, IL

01.21 › › 04.21

Brand Manager

  • Led the strategy, design, and execution of digital brand and product-launch marketing campaigns in collaboration with internal digital team and agency partners.

  • Led the content strategy and roll-out of brand and product-level claims; Assisted global and local product marketing teams in developing and copywriting marketing claims.

  • Managed localized content production with a focus on brand storytelling, produced copy, and executed content strategy across the retailer and brand-owned channels.

 

06.19 › › 01.21

Product Manager & Consumer Marketing Specialist

 

  • Project managed the local market launch of a new combination air purifier + fan product (Blue Pure Fan) and a product line extension (Blue Pure Auto).

  • Managed the brand's agency partnerships and internal team in the creation and local adaption of marketing materials for all product launches and campaigns.

  • Developed consumer-insight-focused content for the brand, designed and executed monthly brand and category reports, and organized a cross-functional team to complete competitor evaluations.

 

03.17 › › 06.19

Digital Marketing & Brand Specialist

 

  • Managed the strategy for local direct-to-consumer website promotions and email marketing.

  • Led the internal marketing team in creative development and adaption of marketing materials across brand and product.

  • Advised, designed, and implemented new features, UX improvements, and CEM projects for the brand's direct-to-consumer website.

 

03.15 › › 03.17

Marketing Associate

 

  • Responsible for local direct-to-consumer content creation, updates, and promotions.

  • Led SEM strategy and analytics reporting.

  • Developed and adapted marketing materials for the internal sales team including event planning, email creation, and in-store materials.

05.14 › › 03.15

Marketing Assistant

 

  • Managed updates to product content on the brand’s direct-to-consumer sites and retailer websites.

  • Coordinated with search agency on SEM efforts and implemented SEO strategy.

  • Developed marketing materials and provided day-to-day support for sales teams.

 

09.13 › › 05.14

Marketing Intern

 

  • Supported day-to-day marketing needs of internal sales teams.

 
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Qualities

Conscientious worker, aspiring objective thinker, enthusiastic collaborator, and empathetic human.

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Education

COLUMBIA COLLEGE CHICAGO, B.A.

09.10 › › 05.14

Major: Marketing Communications, Concentration: Advertising, Minor: Web Development

Graduated with Honors, Cumulative GPA 3.9, NSAC 3rd Place 2012-13, AAF Stickell Award 2013, Presidential Scholarship 2010-14, Scholarship Columbia 2013-14, Dean’s List 2010-14

 
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Programs & tools

  • CMS: Drupal, Salesforce Commerce Cloud, Squarespace & Wordpress

  • Programming: basic HTML & CSS

  • Project management: Asana, Confluence, Jira & Trello

  • Social & Email: MailChimp, Omnisend, Sprout Social & Vesta (community engagement)

  • Other: Adobe Creative Suite, Google Analytics 360 Suite, Microsoft Office, Netsuite, Sketch & SurveyMonkey